Digital Marketing Experience
Return on Marketing Invest
A team within the client organization wanted to develop a lead-generation diagnostic application leveraging a proprietary benchmark database. It needed to launch, from conception to shipping, in 30 days, as it was tied to an event and the release of a publication.
Goal
Design and produce a diagnostic tool, which would allow users to answer questions about their organization’s return on marketing investment strategies and activities. The web application would then benchmark users’ answers against the client’s proprietary database of responses built from surveying more than 100 CMOs who collectively manage nearly $20 billion in annual marketing budgets.
We initially moved right into high-fidelity designs given our time constraints. However, upon further exploration with the developers at Ceros, we learned of a previously unknown constraint: When framing Ceros code into a webpage, the pages must be equal in height, otherwise “double scrollbars” appear within the page (one for the page and one for the frame). This then required a rework of the structure and flow.
We had limited development resources so we used a combination of out-of-the-box technologies to design and develop the solution: Ceros, CanvasJS.com, Marketo, Tridion SDL.
